Mason Hedgecoth

Drop Everything for Love was more than a website that helped viewers create their own simple, honest black and white films. We live-moderated the video submissions, chose couples with moving love stories and immediately dispatched crews to bring the online challenge into people’s real lives.

Role: Creative Director

This year, A Diamond is Forever challenged people to make a grand gesture, to Drop Everything for Love. Through two unique digital platforms, we encouraged people to open up about love, on Facebook by nominating couples and through a website where a unique virtual interviewer guided individuals through the process of creating intimate, powerful declarations of love to share as web films with their partners, and the world.

What no one knew, was that we were carefully monitoring the stories in real time. From these online submissions, we challenged real people to live up to to their promise, drop what their doing, and go to their loved one, wherever they are.

Role: Creative Director

Nobody likes flying during the holidays - especially when you’re not on JetBlue. So during the 2009 holiday season, we lauched The Flyer’s Collection, a high-end line of (fake) products that make flying other airlines a bit more JetBlue-ish.

Role: Interactive Creative Director