Mason Hedgecoth

“The Smirnoff Nightlife Exchange Project” was a bold attempt to create a once-in-a-lifetime experience on the same night across the globe. People in 14 countries were were invited to Facebook to answer the question: “What makes your nightlife the best in the world?” On November 27, 2010, the fourteen countries swapped nights. Their ideas were transformed into an amazing experience for their exchange country, and in return, received the best of their nightlife.

Role: Interactive Creative Director