Mason Hedgecoth

Clint Peterson had a hard day at work.

Role: Creative Director

Stride is The Ridiculously Long Lasting gum, and the marketers charged with selling it are back at their old tricks. In a bid to make chewer’s prove they can “Be Ridiculously Long Lasting”, they’re partnered up with RecordSetter.com to set 100 records in 100 days, released once a day on Facebook and Youtube. We’re talking things like “Longest Balloon Volley using only Your Head”, or “Longest Time Kicking Your Own Butt.” We’re challenging chewer’s everywhere to break em by uploading their video of themfor a shot at $500 a record. We Set ‘Em, You Break ‘Em.

Role: Creative Director, Director

Burma held its first elections in 20 years in 2010. These elections would’ve been meaningless if more than 2,100 political prisoners including monks, artists, journalists and activists remain locked up in Burma’s squalid prisons. So with Human Rights Watch, we created a campaign calling for their release.

Role: Interactive Creative Director

Stride is famous for saying “Chew another piece already, or we’ll find you.” In this Facebook app, we used a Google Maps mash-up to take this to a whole other level. Type in any U.S. address and watch the famous Stride van pull up outside a Street View image of YOUR house, ready to upgrade you to new Stride 2.0, whether you’re ready or not. The app also included a store finder to help you upgrade and the first 10,000 people to enter their addresses got free packs of the new gum.

Role: Creative Director

“The Smirnoff Nightlife Exchange Project” was a bold attempt to create a once-in-a-lifetime experience on the same night across the globe. People in 14 countries were were invited to Facebook to answer the question: “What makes your nightlife the best in the world?” On November 27, 2010, the fourteen countries swapped nights. Their ideas were transformed into an amazing experience for their exchange country, and in return, received the best of their nightlife.

Role: Interactive Creative Director