April 18th, 2010 — 6:24pm
This year, A Diamond is Forever challenged people to make a grand gesture, to Drop Everything for Love. Through two unique digital platforms, we encouraged people to open up about love, on Facebook by nominating couples and through a website where a unique virtual interviewer guided individuals through the process of creating intimate, powerful declarations of love to share as web films with their partners, and the world.
What no one knew, was that we were carefully monitoring the stories in real time. From these online submissions, we challenged real people to live up to to their promise, drop what their doing, and go to their loved one, wherever they are.
Role: Creative Director
2010 One Show Interactive Bronze Pencil - Online Films
2010 One Show Interactive Merit Award
Diamond Trading Company
Washington Post Wrap -
Readers of the Wall Street Journal were challenged to drop ambition, drop routine, drop everything for love.
Facebook Application -
To kickoff the campaign, we created a branded Facebook page for Everlon, and a Facebook application that allowed users to nominate their friends as couples who would “Drop Everything for Love.”
http://masonh.com/wordpress/wp-content/uploads/2010/04/dtc-bg.jpg?color=0×000000,0xffffff
Comment » | digital, integrated
April 1st, 2010 — 12:15pm
Nobody likes flying during the holidays - especially when you’re not on JetBlue. So during the 2009 holiday season, we lauched The Flyer’s Collection, a high-end line of (fake) products that make flying other airlines a bit more JetBlue-ish.
Role: Interactive Creative Director
JetBlue
2010 One Show Merit Award
http://masonh.com/wordpress/wp-content/uploads/2010/04/flyers-bg.jpg?color=0xdcdbda
Comment » | digital, integrated, print
March 15th, 2010 — 12:34pm
Campaign for Microsoft’s People Ready Business software.
Role: Interactive Creative Director
2010 Silver Andy - Animation
2010 Silver Andy - Integrated Campaign
Microsoft
http://masonh.com/wordpress/wp-content/uploads/2010/07/ms-bg.jpg?color=0xebefe7,0×000000
Comment » | digital, integrated
February 28th, 2010 — 11:05am
Encompassing print, digital, and several ambient pieces, the sweeps drove the highest participation MLB.com had ever had with a contest.
Role: Creative Director
JetBlue
Wally Cards -
To generate excitement for the sweepstakes, we handout Wally baseball cards all around Boston. The Wally trading card features quirky stats about the mascot and drives people to the site to participate in the sweepstakes.
Truck Day -
To celebrate the opening of Spring Training, we created a full wrap for the moving truck that carries the team’s gear down. The event was picked up by Boston.com and other media outlets.
0xb3a490
Comment » | digital, integrated, print, work
