Mason Hedgecoth

Clint Peterson had a hard day at work.

Role: Creative Director

Stride is The Ridiculously Long Lasting gum, and the marketers charged with selling it are back at their old tricks. In a bid to make chewer’s prove they can “Be Ridiculously Long Lasting”, they’re partnered up with RecordSetter.com to set 100 records in 100 days, released once a day on Facebook and Youtube. We’re talking things like “Longest Balloon Volley using only Your Head”, or “Longest Time Kicking Your Own Butt.” We’re challenging chewer’s everywhere to break em by uploading their video of themfor a shot at $500 a record. We Set ‘Em, You Break ‘Em.

Role: Creative Director, Director

We were asked by the CMO of Kraft to make a case study for her presentation at this 2010’s Young Lions speaker series at the international awards show. Rather than simply cut together a clip reel, we created a Marketing guide for the famous Stride Marketers, breaking down all the rules the lion cubs have been taught, and giving them our slightly different perspective. Roooaaaaarrrrrr!!!

Role: Creative Director

Drop Everything for Love was more than a website that helped viewers create their own simple, honest black and white films. We live-moderated the video submissions, chose couples with moving love stories and immediately dispatched crews to bring the online challenge into people’s real lives.

Role: Creative Director