Mason Hedgecoth

Category: integrated

JetBlue’s “Where’s Wally Jetting?” Sweepstakes

February 28th, 2010 — 11:05am

Encompassing print, digital, and several ambient pieces, the sweeps drove the highest participation MLB.com had ever had with a contest.

Role: Creative Director

JetBlue

Wally Cards -

To generate excitement for the sweepstakes, we handout Wally baseball cards all around Boston. The Wally trading card features quirky stats about the mascot and drives people to the site to participate in the sweepstakes.
wally-wraps1 card-front-back

Microsite on MLB.com -

Wally’s home on the MLB Boston page gives users all the
information they need to know about the sweepstakes and has prominent callouts to enter the sweepstakes.
penant whereswally-home
whereswally-game

Truck Day -

To celebrate the opening of Spring Training, we created a full wrap for the moving truck that carries the team’s gear down. The event was picked up by Boston.com and other media outlets.
truck-wrap

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Comment » | digital, integrated, print, work

Think-King - A Tribute to Stephen King

February 19th, 2010 — 8:26pm

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To honor the achievement of Stephen King on the anniversary of his book, we decided to create a forum for planners the world over to share their favorite bit of wisdom. At the event, the site was used as a visual backdrop, projected across the JWT Bar walls and video screens.

Role: Interactive Creative Director / Developer

JWT

archived site

Site Experience -

The site allowed users to watch a real-time feed of quotes submitted through a form on the site. The 3d animation was projected at the event.
think-king_0000_01
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