Mason Hedgecoth

Flavor you can feel, oomph you can taste.

Role: Creative Director

Stride is famous for saying “Chew another piece already, or we’ll find you.” In this Facebook app, we used a Google Maps mash-up to take this to a whole other level. Type in any U.S. address and watch the famous Stride van pull up outside a Street View image of YOUR house, ready to upgrade you to new Stride 2.0, whether you’re ready or not. The app also included a store finder to help you upgrade and the first 10,000 people to enter their addresses got free packs of the new gum.

Role: Creative Director

“The Smirnoff Nightlife Exchange Project” was a bold attempt to create a once-in-a-lifetime experience on the same night across the globe. People in 14 countries were were invited to Facebook to answer the question: “What makes your nightlife the best in the world?” On November 27, 2010, the fourteen countries swapped nights. Their ideas were transformed into an amazing experience for their exchange country, and in return, received the best of their nightlife.

Role: Interactive Creative Director

We were asked by the CMO of Kraft to make a case study for her presentation at this 2010’s Young Lions speaker series at the international awards show. Rather than simply cut together a clip reel, we created a Marketing guide for the famous Stride Marketers, breaking down all the rules the lion cubs have been taught, and giving them our slightly different perspective. Roooaaaaarrrrrr!!!

Role: Creative Director

To 1-up its already tight relationship with the gaming community, Stride created the awesomely retro shooter game from the future Cowbots 2010! The game’s mission was two-fold: 1) Save the McMooley’s farm from herds of mad, robotic cows 2) Save the foundation of modern gaming as we know it—the classic video arcade. WTF? How did a game suddenly become life and death for arcades at large?

Role: Creative Director