Category: print


JetBlue’s Flyer’s Collection

April 1st, 2010 — 12:15pm
Nobody likes flying during the holidays - especially when you’re not on JetBlue. So during the 2009 holiday season, we lauched The Flyer’s Collection, a high-end line of (fake) products that make flying other airlines a bit more JetBlue-ish.

Role: Interactive Creative Director
JetBlue
2010 One Show Merit Award
flyerscollection-fb_0000_01flyerscollection-fb_0001_02flyerscollection-fb_0002_03flyerscollection-fb_0003_04flyerscollection-fb_0004_05flyerscollection-fb_0005_06
storefrontstorefront-2

http://masonh.com/wordpress/wp-content/uploads/2010/04/flyers-bg.jpg?color=0xdcdbda

Comment » | digital, integrated, print

JetBlue’s “Where’s Wally Jetting?” Sweepstakes

February 28th, 2010 — 11:05am
Encompassing print, digital, and several ambient pieces, the sweeps drove the highest participation MLB.com had ever had with a contest.

Role: Creative Director
JetBlue
launch-email-image
wildposting_12_1wild-clip-on-ideaprint-sm

Wally Cards -

To generate excitement for the sweepstakes, we handout Wally baseball cards all around Boston. The Wally trading card features quirky stats about the mascot and drives people to the site to participate in the sweepstakes.
wally-wraps1card-front-back


Microsite on MLB.com -

Wally’s home on the MLB Boston page gives users all the
information they need to know about the sweepstakes and has prominent callouts to enter the sweepstakes.
penantwhereswally-home
whereswally-gamewhereswally-banner


Truck Day -

To celebrate the opening of Spring Training, we created a full wrap for the moving truck that carries the team’s gear down. The event was picked up by Boston.com and other media outlets.
truck-wrap

0xb3a490

Comment » | digital, integrated, print, work

     

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