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	<title>Mason Hedgecoth</title>
	<link>http://masonh.com</link>
	<description>My personal and professional work.</description>
	<lastBuildDate>Thu, 28 Jul 2011 04:05:39 +0000</lastBuildDate>
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	<language>en</language>
	
	<item>
		<title>Stride 2.0 - &#8220;What Took You So Long&#8221;</title>
		<description><![CDATA[<div>
<img src="http://masonh.com/wordpress/wp-content/uploads/2011/06/stride20-webfilm-tn.jpg" alt="stride20-webfilm-tn" title="stride20-webfilm-tn" width="420" height="236" class="alignnone size-full wp-image-823" />
	<span>Clint Peterson had a hard day at work.</span>
</div>]]></description>
		<link>http://masonh.com/work/digital/stride-20-what-took-you-so-long/</link>
			</item>
	<item>
		<title>Stride League of Long Lasting Records</title>
		<description><![CDATA[<div>
 <img src="http://masonh.com/wordpress/wp-content/uploads/2011/06/league-tn.jpg" alt="league-tn" title="league-tn" width="420" height="236" class="alignnone size-full wp-image-809" />
	<span>In a bid to make chewer's prove they can "Be Ridiculously Long Lasting", they're partnered up with RecordSetter.com to set 100 records in 100 days, released once a day on Facebook and Youtube.</span>
</div>]]></description>
		<link>http://masonh.com/work/digital/stride-league-of-long-lasting-records/</link>
			</item>
	<item>
		<title>Human Rights Watch - Burma</title>
		<description><![CDATA[<div>
  <img src="http://masonh.com/wordpress/wp-content/uploads/2011/06/burma-tn.jpg" alt="burma-tn" title="burma-tn" width="420" height="236" class="alignnone size-full wp-image-771" />
	<span>Burma held its first elections in 20 years in 2010. These elections are meaningless if more than 2,100 political prisoners including monks, artists, journalists and activists remain locked up in Burma's squalid prisons.</span>
</div>]]></description>
		<link>http://masonh.com/work/digital/human-rights-watch-burma/</link>
			</item>
	<item>
		<title>Stride 2.0 - &#8220;CHASE&#8221; TV</title>
		<description><![CDATA[<div>
<img src="http://masonh.com/wordpress/wp-content/uploads/2011/06/stride-20.jpg" alt="stride-20" title="stride-20" width="420" height="236" class="alignnone size-full wp-image-734" />
	<span>Upgrade to Stride 2.0. Or Shaun White and Clint Peterson will do it for you.</span>
</div>]]></description>
		<link>http://masonh.com/work/tv/stride-chase-tv/</link>
			</item>
	<item>
		<title>Stride - &#8220;Urn&#8221; TV</title>
		<description><![CDATA[<div>
  <img src="http://masonh.com/wordpress/wp-content/uploads/2011/06/urn-tn.jpg" alt="urn-tn" title="urn-tn" width="420" height="236" class="alignnone size-full wp-image-742" />
	<span>Stride lasts a really long time. Like a really long time.</span>
</div>]]></description>
		<link>http://masonh.com/work/tv/stride-urn/</link>
			</item>
	<item>
		<title>Stride Spark - &#8220;Ram Part Deux&#8221; TV</title>
		<description><![CDATA[<div>
  <img src="http://masonh.com/wordpress/wp-content/uploads/2011/02/stride-spark.jpg" alt="stride-spark" title="stride-spark" width="420" height="236" class="alignnone size-full wp-image-698" />
	<span>Flavor you can feel, Oomph you can taste.</span>
</div>]]></description>
		<link>http://masonh.com/work/tv/stride-spark-tv/</link>
			</item>
	<item>
		<title>Stride 2.0 Google Maps Mashup</title>
		<description><![CDATA[<div>
  <img src="http://masonh.com/wordpress/wp-content/uploads/2011/06/google-mashup-tn1.jpg" alt="google-mashup-tn1" title="google-mashup-tn1" width="420" height="236" class="alignnone size-full wp-image-754" />
	<span>Stride is famous for saying "Chew another piece already, or we'll find you." In this Facebook app, we used a Google Maps mash-up to take this to a whole other level.</span>
</div>]]></description>
		<link>http://masonh.com/work/digital/stride-20-google-maps-mashup/</link>
			</item>
	<item>
		<title>Smirnoff Nightlife Exchange</title>
		<description><![CDATA[<div>
  <img src="http://masonh.com/wordpress/wp-content/uploads/2011/06/nightlife-exchange-tn.jpg" alt="nightlife-exchange-tn" title="nightlife-exchange-tn" width="420" height="236" class="alignnone size-full wp-image-780" />
	<span>On November 27, 2010, the fourteen countries swapped nights. Their ideas were transformed into an amazing experience for their exchange country, and in return, received the best of their nightlife.</span>
</div>]]></description>
		<link>http://masonh.com/work/digital/smirnoff-nightlife-exchange/</link>
			</item>
	<item>
		<title>The Stride Young Lions Marketing Guide</title>
		<description><![CDATA[<div>
  <img src="http://masonh.com/wordpress/wp-content/uploads/2010/07/stride-cannes-casestudy-tn.jpg" alt="stride-cannes-casestudy-tn" title="stride-cannes-casestudy-tn" width="420" height="236" class="alignnone size-full wp-image-698" />
	<span>A Marketing guide for the famous Stride Marketers, breaking down all the rules they've been taught, and giving them our slightly different perspective. RAAAaahhhhhh!</span>
</div>]]></description>
		<link>http://masonh.com/work/film/the-stride-young-lions-marketing-guide/</link>
			</item>
	<item>
		<title>Stride - Save the Arcades 2</title>
		<description><![CDATA[<div>
  <img src="http://masonh.com/wordpress/wp-content/uploads/2011/06/cowbots-tn.jpg" alt="cowbots-tn" title="cowbots-tn" width="420" height="236" class="alignnone size-full wp-image-765" />
	<span>WTF? How did a game suddenly become life and death for arcades at large?</span>
</div>]]></description>
		<link>http://masonh.com/work/digital/stride-save-the-arcades-2/</link>
			</item>
	<item>
		<title>Drop Everything for Love - Journey Films</title>
		<description><![CDATA[<div>
 <img src="http://masonh.com/wordpress/wp-content/uploads/2010/04/journey-tn.jpg" alt="journey-tn" title="journey-tn" width="420" height="236" class="alignnone size-full wp-image-620" />
	<span>This Valentine's Day, A Diamond is Forever challenged people to make a the ultimate sacrifice and "Drop Everything for Love."</span>
</div>]]></description>
		<link>http://masonh.com/work/film/drop-everything-for-love-journey-films/</link>
			</item>
	<item>
		<title>Would You Drop Everything for Love?</title>
		<description><![CDATA[<div>
<img src="http://masonh.com/wordpress/wp-content/uploads/2010/02/drop-tn-video.jpg" alt="drop-tn-video" title="drop-tn-video" width="420" height="236" class="alignnone size-full wp-image-456" />
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	<span>This Valentine's Day, A Diamond is Forever challenged people to make a the ultimate sacrifice and "Drop Everything for Love."</span>
</div>]]></description>
		<link>http://masonh.com/work/digital/would-you-drop-everything-for-love/</link>
			</item>
	<item>
		<title>JetBlue&#8217;s Flyer&#8217;s Collection</title>
		<description><![CDATA[<div>
<img src="http://masonh.com/wordpress/wp-content/uploads/2010/04/flyers-tn-2.jpg" alt="flyers-tn" title="flyers-tn" width="420" height="236" class="alignnone size-full wp-image-546" />
	<span>Nobody likes flying during the holidays - especially when you're not on JetBlue. So during the 2009 holiday season, we lauched The Flyer's Collection, a high-end line of (fake) products that make flying other airlines a bit more JetBlue-ish. </span>
</div>]]></description>
		<link>http://masonh.com/work/digital/jetblues-flyers-collection/</link>
			</item>
	<item>
		<title>Microsoft - Because it&#8217;s Everybody&#8217;s Business Campaign</title>
		<description><![CDATA[<div><img src="http://masonh.com/wordpress/wp-content/uploads/2010/07/ms-bieb-tn.jpg" alt="ms-bieb-tn" title="ms-bieb-tn" width="420" height="236" class="alignnone size-full wp-image-710" />
<span>Campaign for Microsoft's People Ready Business software.</span>
</div>]]></description>
		<link>http://masonh.com/work/digital/microsoft-because-its-everybodys-business-campaign/</link>
			</item>
	<item>
		<title>JetBlue&#8217;s &#8220;Where&#8217;s Wally Jetting?&#8221; Sweepstakes</title>
		<description><![CDATA[<div>
<img src="http://masonh.com/wordpress/wp-content/uploads/2010/02/wehereswally-tn5.jpg" alt="wehereswally-tn" title="wehereswally-tn" width="420" height="236" class="alignnone size-full wp-image-529" />
<span>To promote a partnership sweepstakes between JetBlue and the Boston Red Sox, we created a contest around the Green Monster, Boston's beloved mascot.</span>
</div>]]></description>
		<link>http://masonh.com/work/jetblues-wheres-wally-jetting/</link>
			</item>
	<item>
		<title>The Sunshine Mind Collective</title>
		<description><![CDATA[<div>
<img src="http://masonh.com/wordpress/wp-content/uploads/2010/04/howard-tn.jpg" alt="howard-tn" title="howard-tn" width="420" height="236" class="alignnone size-full wp-image-418" />
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<span class="description">Portfolio site of Howard Collinge and The Sunshine Mind Collective, a group of talented creatives across a range of disciplines.</span>
</div>]]></description>
		<link>http://masonh.com/work/the-sunshine-mind-collective/</link>
			</item>
	<item>
		<title>JetBlue&#8217;s Tray Table Theater</title>
		<description><![CDATA[<div>
<img src="http://masonh.com/wordpress/wp-content/uploads/2010/04/traytable-tn.jpg" alt="traytable-tn" title="traytable-tn" width="420" height="236" class="alignnone size-full wp-image-656" />
<span>How better to showcase JetBlue's awesome in flight experience than to create little disembodied leg characters getting into tons of shenangens on the tray of your JetBlue seat.</span>
</div>]]></description>
		<link>http://masonh.com/work/digital/jetblues-tray-table-theater/</link>
			</item>
	<item>
		<title>Microsoft &#8220;Because It&#8217;s Everybody&#8217;s Business&#8221; Pitch</title>
		<description><![CDATA[<div>
	<img src="http://masonh.com/wordpress/wp-content/uploads/2010/02/bieb-pitch-tn-2.jpg" alt="bieb-pitch-tn-2" title="bieb-pitch-tn-2" width="420" height="236" class="alignnone size-full wp-image-363" />
	<span>The winning pitch for the Microsoft Enterprise Software campaign focused on providing digital content through rich, interactive banners, and a website to answer users' questions.</span>
</div>]]></description>
		<link>http://masonh.com/work/digital/microsoft-its-everybodys-business/</link>
			</item>
	<item>
		<title>Think-King - A Tribute to Stephen King</title>
		<description><![CDATA[<div>
<img src="http://masonh.com/wordpress/wp-content/uploads/2010/03/think-king-tn.jpg" alt="think-king-tn" title="think-king-tn" width="420" height="236" class="alignnone size-full wp-image-340" />
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<span class="description"> JWT honors the achievement of Stephen King, father of Brand Planning, on the anniversary of his book.<br/><br/>
<a href="http://masonh.com/work/think-king-a-tribute-to-stephen-king">view project</a> &#124; <a href="http://www.masonh.com/archive/think-king/" target="_blank">launch site</a></span>
</div>]]></description>
		<link>http://masonh.com/work/digital/think-king-a-tribute-to-stephen-king/</link>
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