Mason Hedgecoth

Stride is famous for saying “Chew another piece already, or we’ll find you.” In this Facebook app, we used a Google Maps mash-up to take this to a whole other level. Type in any U.S. address and watch the famous Stride van pull up outside a Street View image of YOUR house, ready to upgrade you to new Stride 2.0, whether you’re ready or not. The app also included a store finder to help you upgrade and the first 10,000 people to enter their addresses got free packs of the new gum.

Role: Creative Director