Mason Hedgecoth

Stride is The Ridiculously Long Lasting gum, and the marketers charged with selling it are back at their old tricks. In a bid to make chewer’s prove they can “Be Ridiculously Long Lasting”, they’re partnered up with RecordSetter.com to set 100 records in 100 days, released once a day on Facebook and Youtube. We’re talking things like “Longest Balloon Volley using only Your Head”, or “Longest Time Kicking Your Own Butt.” We’re challenging chewer’s everywhere to break em by uploading their video of themfor a shot at $500 a record. We Set ‘Em, You Break ‘Em.

Role: Creative Director, Director