The Diamond Trading Company needed to connect to their audience in a way that proved love knows no distances, and to do so we issued a challenge: would you drop everything for love? And if they said yes, we made that a reality.
TEMPORAL vs. TIMELESS
With an installation of living roses, we spelling out the meaning of temporary as the dying roses left the message, "A Diamond is Forever." A microsite allowed online viewers to send their own "Forever Letter" spelled in animated roses that faded and fell away.
AWARDS
D&AD Graphite Pencil
