Stride - Be Ridiculously Long Lasting
Social, Digital Films
BE RIDICULOUSLY LONG LASTING created a participation program, working with Record Setter to bring to life the Stride Office's own Long Lasting Records, which we then asked our audience to beat. Which they did. Handily.
Be Ridiculously Long Lasting Case Study
A D&AD winning interactive video challenged users to make the longest lasting click. The winner? 45 mins.
Challenges were issued daily across Facebook, Youtube, and RecordSetter.com to the potential record breakers.
Then, the records started to fall.
Role: Concept Development / Creative Director / Art Director
Writer: Jeff St. Jean