Walmart - Work Is a Beautiful Thing

TV / FILM / PR

Walmart was investing $250 Billion in American Manufacturing. Our "Work is a Beautiful Thing" campaign was shot in small-town factories that produce products for Walmart, profiled real local workers, and went live on a world stage - the Olympics. But more importantly for Saatchi, it opened the door to a FLOOD of new Walmart projects that found them taking over retail marketing within a year.

"I Am A Factory" voiced by Mike Rowe (Dirty Jobs)
Dir. by Simon Ratigan (HLA)

“Meet Patrick” - Short Film
Dir. by Phillip Montgomery

“Beautiful” - Lyle Lovett covers Bob Dylan
DIr. by Simon Ratigan (HLA)

Animated by BUCK

Role: Concept Development / Creative Director / Art Director
CD/Writer: Mike Pierrantozzi

PRESS
CBS
Adweek
Creativity
Creativity

AWARDS
2015 - Silver, Effies, Corporate Reputation
2015 - Webby’s, Honoree, Short Form Branded