Walmart + Oscars 90

TV / FILM / SOCIAL

In 2017, only 11% of films were directed by women.

Inspired by the #TimesUp movement, Walmart teamed up with Melissa McCarthy, Dee Rees ("Mudbound") and Nancy Meyers ("The Intern") and created an integrated program that brought together the world's largest retailer and Hollywood's biggest night. Seeded through online :15 teasers, we enlisted a student filmmaker to create a “Box” film to continue the effort.

Making of the 2018 Walmart campaign "The Box"

We extended “The Box” challenge to up-and-coming filmmaker Tracy Aivaz.

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Role: Concept Development / Creative Director / Art Director
CD/Writer: Jesse Potack

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