Greenpeace - Digital Activation

Gen-Zeers are willing to quit driving to save the planet. They don't know that when they drive in the gaming world, they are emitting as much CO2 17.5 million real vehicles a year. That's right! We found a way to make gaming emissions visible to them. And not only that. We're giving them a tool to neutralize their emissions in real time, through carbon capture technology.

PRESS
LLBonline
Ads of the World

AWARDS
Bronze in Sport: Gaming / E-Sports - El Ojo

Play for the Future - Case Study
VML NY, Brazil, Spain

Role: Concept Development / Creative Director / Art Director
CD/Writer: Fabio Ozorio