Luvs #LullabyLift

Social, Experiential

On my first night home from the hospital as a new dad, sleep-deprived and wholly incapable of calming our child, I offered to drive him around until he would relax. Visions of me veering off the NJ Turnpike flooded my wife’s head. If only Lullaby Lift were still available. Luvs #LullabyLift Sleep Utility Vehicles responded to tweets requesting a ride to snooze town. We partnered with a real car service, wrapped their cars in branded messages, and captured Parental Confessions for social web films that illustrated how a leaky diaper can be your worst nightmare.