Miller64 - Love, Sweat, and Beers

TV, Print

I’m a song-writer first, a beer-lover second, and at a distant, DISTANT, 3rd, I’ve been to a gym before. So when Miller64 was reintroducing itself to consumers as a part of a lifestyle alternative to shotgunning Bud Heavy, we responded by writing at least 64,000 Irish-tinged, sea-shanties celebrating a life of balance. A shark-diving trip was considered market-research.