Walmart is investing $250 Billion into American Manufacturing. We told the story through the lens of the factory and its workers with the message that, "Work is a beautiful thing," premiering on the world's stage - the 2014 Olympics. The campaign returned with "Dream On" in the 2016 games.
AWARDS
Silver Effie
"I Am A Factory" voiced by Mike Rowe (Dirty Jobs)
“Beautiful” - Lyle Lovett covers Bob Dylan
“Meet Patrick” - Work is a Beautiful Thing
This animated webfilm helped tell the full story of Walmart's commitment to American Jobs as well as a full page print ad we developed for "Super Bowl Monday."