Last year, only 11% of films were directed by women.
To help support the #MeToo and #TimesUp movements, we teamed up with Melissa McCarthy, Dee Rees ("Mudbound") and Nancy Meyers ("The Intern") and created an integrated program that brought together the world's largest retailer and Hollywood's biggest night.
PRESS
Creativity
TIME Magazine
New York Times
Adweek
AdAge
Variety
Directed by Dee Rees - Starring Mary J. Blige and the first casual lesbians in a Walmart ad. No big whoop.
Directed by Melissa McCarthy
Directed by Nancy Meyers
Making of the 2018 Walmart campaign "The Box"
Leading up to the Oscars, we teased the three films across multiple social media channels.
"The Box" Sci-Fi Teaser
"The Box" Suspense Teaser
"The Box" Comedy Teaser